Preorder
Founder’s Edition Hardcover
$79.00- Signed by the author
- Individually numbered
- Strictly limited quantity
- Once gone, it is gone – not replaced by a standard hardcover
Up Armor Publishing
Cut the Crap
Lose the Fat. Keep the Freedom.
Losing weight isn’t complicated because your body is mysterious. It’s complicated because you’ve spent your entire life surrounded by conflicting advice, marketing, diet rules, miracle products, and people telling you that the answer is something new. Cut the Crap strips that away.
Coming Soon
Choose Your EditionWhat This Book Is About
- Energy balance
- Protein
- Food choices
- Hunger
- Tracking
- Exercise
- Habits
- Mindset
- Maintenance
- How to evaluate nutrition claims
- How to build a sustainable lifestyle
What This Book Is NOT
- A crash diet
- A detox
- A meal plan you must follow forever
- A forbidden-food list
- A promise of effortless weight loss
- Another temporary challenge
Who It’s For
Readers who have done this before.
Readers who have lost weight and regained it.
Readers overwhelmed by conflicting nutrition advice.
Readers who think they need more motivation.
Readers who have tried restrictive diets.
Readers who want to understand why weight loss works.
Readers who want a system they can actually live with.
Lucas’s Transformation
The photos are evidence, not the argument.
More than 140 pounds lost, and body fat down from roughly 44% to about 13% – but the book is about the part that came after, when the weight stayed off without the life getting smaller.
Choose Your Edition
Three ways to read it.
Preorder
Paperback
$19.99- Standard print edition
- Ships on release
- Shipping calculated at checkout
Preorder
eBook
$9.99- Digital edition
- Delivered to your account on release
- No shipping
Placeholder pricing – final figures pending Ingram production costs.
An audiobook edition can be added later. It is not advertised until the client approves it.
FAQ
Before you order.
What makes this different from another diet book?
It does not give you a diet. It explains the mechanisms that decide whether weight comes off and stays off, then shows you how to build them into the life you already have.
Do I need to count calories?
No. Tracking is one tool among several, and the book covers when it helps and when it gets in the way.
Is this a meal plan?
No. There is no prescribed menu and no list of foods you are never allowed to eat again.
Is this only for people who need to lose a lot of weight?
No. The fundamentals are the same whether the number is 15 pounds or 150.
What is included with each edition?
Content is identical across editions. The Founder’s Edition adds a signature, a number and a limited hardcover print run.
When will preorder books ship?
Shipping dates are confirmed once print production is locked. Preorder customers are emailed the date before any charge is finalised.
Is the Founder’s Edition limited?
Yes. The quantity is fixed once final inventory is approved, and the edition is marked Sold Out permanently after that.